The Secondary
Market for Adult Targeted Traffic
The Untold Industry
Ken - Expiredtraffic.com
Introduction
I
see it every day--Every site developer I know is absolutely fixated in
trying to find the latest and greatest new way to acquire targeted site
traffic. In fact, cottage industries for Google optimizing alone have
sprung up over the obsession for traffic-building. Yet what is the value
of traffic? Shouldn't we be more concerned with ROI? If sites which promise
so believably that they'll send you "1 million hits (which are often
just row upon row of 1X1 pixel images) for the low cost of $50" can
dupe nearly 5% of visitors into purchasing their utter garbage, it is
a testement to just how desperate site owners are for visitors. I have
this theory that there's an element of self-consolation people have at
looking at their stats soar over a 24 hour period with these types of
guaranteed hits programs. Sure you don't convert any new visitors, but
you can tell all your buds that your site got in the vicinity of 50,000
hits yesterday! Impressive, yet totally useless. If money is to
be made, you must think outside the box--do something which few others
are aware of.
The
online adult entertainment market is far and away untouchable in terms
of profit generation, but it too can at times get stagnant. With such
an oversaturation in the industry, it gets harder and harder to compete.
Sites die down, the big names get bigger, and the small names have an
even tougher time competing. It is no wonder, therefore, that adult websites
have such a high turnover rate. Webmasters like to move on to
new things, try out different niches and the ilk. In the process,
they abandon thriving websites, or simply forget
to renew the domain names for some of their existing sites. It
happens daily, and more often than you would think. And the really scary
thing is, it's a gargantuan market--one which has been vastly untapped.
The market is that of secondary expired traffic -- possibly the most latent
industry online for monetizing traffic.
Concept
The
concept is simple: Find previously developed websites (read:
domains) which have since expired due to webmaster neglect or abandonment,
and make use of the link and search engine traffic that they are already
receiving.
Expired
domains are nothing new, and have been the rage on the net for the past
few years. The function of the expired domain market as it exists today
for most individuals is to:
a)
find a suitable name for developing a new site
b) try and grab up a hot sounding expired name in the face of cutthroat
competition.
The
fact remains that 99% of expired domain speculators are still
fixated on the notion that they can snap up the next Business.com--assuming
that the previous owner fails to to renew it (here's hoping). Very rarely
do you find an individual who ignores the undeveloped, great sounding,
generic names and understands the value of those domains which
have expired, but were previously developed. In the past, if
an expired domain hunter had registered an expired domain with existing
traffic, it was often by dumb luck. That traffic attached to the domain
was just thought to be an added bonus to the domain purchased. Now individuals
are beginning to realize that there are fairly simple means to locate
and estimate with accuracy those domains which have existing link and
search engine traffic attached to them, and those that do not. However,
few still have access to the right tools and information necessary to
identify the gold in all the expiring, undeveloped rubble.
Very
few legitimate opportunities exist on the net which offer entrepreneurs
startup costs of less than $10, minimal, passive involvement, and a growing
recurring revenue stream--expired traffic just happens to be one of them.
Once
you've found an expired domain with a sizeable stream of adult traffic,
the best thing to do with it is to squeeze every last drop of profit out
of it by utilizing any one of a number of appropriate sponsors. Alternatively,
you could redevelop the expired and previously active domain, in the hopes
that the preestablished traffic it is already receiving may be revitilized
through fresh, new content. If you go the way of redirecting to sponsors,
the best sponsors for expired adult traffic have been Clickcash
and Nastydollars for general adult traffic, and the Mr. Skin program,
using Flashcash for any celebrity orientated material. These
programs are highly established, have been paying on time for several
years, and will provide you with free content and tools to promote them.
Below we outline a real-life example of how this entire process works.
Real
Life Example
An
example: Make your way over to Search Pattern.
As you can see, this is just one of hundreds of sites utilizing Clickcash
and the Ifriends network as a means of converting the traffic it is receiving.
Yet what Search Pattern does is redirect the traffic (either
through domain-based redirection, or javascript redirection) of 15 or
so other adult names to that one page--those 15 names were each previosuly
developed adult sites, but had since expired. They were each snagged
for the mere cost of registration, about $9 a pop. If you
take a look at their stats
page, you'll notice that this individual is slowly building up his
collection of expired sites and pointing them to searchpattern.com. Uniques
are soaring, and he is continuing to receive new streams of real traffic
both originating from the search engines and from other sites these expired
domains are still linked to. In fact, last I checked, he received in the
vicinity of 2,700 uniques a day--the equivalent of approximately
1,000,000 uniques a year.
Net
cost: about $150 for the domains (and hosting fees, which
vary. However, you can usually set up a basic affiliate redirect for free).
Since I personally know this individual, I know he's converting somewhere
in the vicinity of 0.25% (1 in 400) of visitors--the usual Clickcash conversion
rate.
Doing
the math: Off the traffic of 15 expired adult
websites, this individuals net take in 1 year is estimated to
be --
0.25%
conversion * 1,000,000 uniques/year * $60/lead
= $150,000 gross - $150 domains
= $149,850
Sound
unbelievable? It isn't. Although there is one small caveat--the sites
must continue to bring in the same amount of traffic they are each currently
sending. Over the course of the year, the traffic quality and quantity
will surely degrade, but since sites expire on a daily basis, we can always
replace older expired traffic with newer leads and newer sites.
Conclusion
So
how do you get a piece of this market--a market where a select few individuals
in the know have quietly gone on to make untold millions? Through information,
and the right tools. Understanding this nascent game, which I estimate
fewer than 2-3 thousand or so individuals are actively participating in,
is the key to prospering in it. Very few legitimate opportunities
exist on the net which offer entrepreneurs startup costs of less than
$10, minimal, passive involvement, and a growing recurring revenue stream--expired
traffic just happens to be one of them. While everyone continues
to march to the drum of optimizing and developing existing sites to eek
out small gains, I'll continue to find other people's abandoned property,
and use it without fail to make a quick buck. But hey, you do what suits
you best.
|