Introduction

A few years ago, an Internet visionary named Ultsearch came along, stumbled across the most ingenious traffic and profit generation idea in the history of the Internet age, and quietly went on to make untold millions. To this very day, he has held a monopoly on the biggest underground traffic industry on the web. In fact, you've likely helped him out, and not known it. So how did he single-handedly go on to plunder the spoils of the internet? He connected two simple dots: expired domains + link popularity and realized their sum equaled expired traffic.

He hides behind his flickering computer screen, waiting patiently until the time is right. Every waking minute, he is compiling more and more valuable information about your website--he knows how popular it is, how much traffic it receives, what market segment it serves, and most importantly, when your domain will expire. And then he pounces. In an instant, your domain, your hard work, your time is his. Who is this elusive swashbuckling buccaneer of the Internet? He’s Ultsearch…and he’s coming to a domain name near you.

Ultsearch (he has been known to go under the alias Yun Ye) is an icon. He’s a legend in his own right—yet he’s also a vague apparition whom no one really knows about. His concept is simple: Pillage and plunder the net, one site at a time. And so far, it’s working…to the tune of six-figures….per day.

We begin with a quick demonstration of just how ubiquitous and all-encompassing the Ultsearch concept has become.

The question is this: Have you ever stumbled across a site which looked like the following:

Yes or No?

If you said yes, congratulations, you’re one of the millions upon millions of passive contributors maintaining the continuity of one of the most finely orchestrated, and unknown concepts in Internet history--an operation truly of monolithic proportions. Oh, and you’ve proved his concept works.

If you said no, then somehow, you’ve managed to elude and escape the path of this king of the Internet. Don’t count on it to continue for too long--he’ll catch up with you eventually.

If you’re like the overwhelming majority of respondents, you should have answered in the affirmative. So it begs to be asked, why are his sites so prevalent, and what’s the scoop behind his operation?

As the story goes, Ultsearch operates a PPC (pay-per-click) business based in Hong Kong that has a portfolio of over 50,000+ registered domains that it uses for this purpose. It is believed he started grabbing up domains in late 1998, and has only accelerated acquiring them in recent years.

In order to fully appreciate and comprehend Ult’s strategy (it follows shortly, below), one must have a quick grasp of the concept of Pay Per Click Advertising.

In short, PPC search engines are performance-based search sites where search results are ranked according to the bid amount of advertisers, and advertisers are charged whenever a searcher clicks on their search listing. Advertisers supply listings, potential keywords and their bid amount per keyword. When a search is performed, the first search engine listing for a specific keyword is the one with the highest bid. The remaining listings are ranked according to bid amounts (highest to lowest). A higher ranking generally brings in more traffic. However, the higher an advertisers search results are within the engine, the more he coughs up for each successful click to his site.

There are a great deal many of these pay-per-search engines on the web. By far the largest include FindWhat, Ah-ha and 7search. Findwhat is a publicly traded company and one of the fastest growing sites on the Internet. Ah-ha and Findwhat listed sites are also prominently displayed as sponsored search matches on several large search engines. This means that a lot of people will see an advertisers site. These large networks have, in most cases, set up a profit sharing (affiliate) agreement, to share the revenue generated by clicks originating from their respective site. Google has a similar competing concept called Adwords [http://www.google.ca/ads/] which allows advertisers to place sponsored links for specific keywords searched by Google Users.

We have 4 parties in this example -

In this scenario, let us suppose that XYZ.com would like to rank 1st amongst the search results for the search term ‘casino’ in all sponsored search matches. (For demonstration purposes, you may want to type in ‘casino’ at http://uv.bidtool.overture.com/d/search/tools/bidtool/?mkt=us to see what current advertisers are bidding for this term)

XYZ.com goes to Findwhat.com, creates a new account, and then proceeds to bid, for example, $3.50 for each successful click to its site from any PPC result sponsored by Findwhat.

Now, here is where Ult comes in: Ult has worked out a partnership/affiliate relationship with Findwhat where he receives a portion of the bid amount generated from each successful click to XYZ.com originating from one of his websites.

Bob, who likes casinos, happens upon one of Ult’s many cookie-cutter websites (see above). He notices that there is a link for casinos, so he clicks that link, and is taken to a list of sponsored results for casino sites. Being intrigued by XYZ.com’s top ranked listing, he clicks the sponsored link, and proceeds to XYZ.com for casino fun and excitement.

So, in this scenario:

XYZ.com pays Findwhat $3.50 for the click to its site by Bob, since this was the amount it bid per click. Findwhat then pays Ult a cut, since the click was generated from one of his sites.

Net take for Ult: $1.75 for one click.

So it goes that, if you run websites which receive lots of traffic, you can partner with PPC search engines like Findwhat to split the revenues generated by each click to a sponsored listing from one of your websites. The revenue per click one can make varies depending on the search term and can vary between 1¢ to over $20+ per click. (For example, the term ‘casino’ currently has a max advertiser bid of $20/click by Royal Casino! Whereas, in contrast, a less commercial term like ‘paintings’ has a max advertiser bid of only $0.33/click.)

Now this is all fine and dandy and individuals on the net are affiliating with PPC engines in one capacity or another to boost the potential revenue from their websites. Yet we've only barely scratched the surface on how Ult operates.

Ultsearch – The goods . . .

To get some background on the way Ultsearch conducts business, we take a look at the story of The Underdogs (http://www.the-underdogs.org), a very popular website home to one of the largest collections of abandonware and shareware games on the web. In March of 2002, Sarinee, owner of The Underdogs, neglectfully forgot to renew his domain since he never received the emails his domain registrar had sent him warning him that his name was up for expiration.

Unbeknownst to Sarinee, his expired domain was quickly grabbed up the moment it became available by Ultsearch. (An expired domain is simply a domain which becomes available for reregistration by others because the previous owner failed to pay the yearly renewal fee)

Now, although the domain name changed hands, the site was still heavily trafficked—due in large part to a network of reciprocal link partners and high search engine rankings that Sarinee had established over the years the site was run. As was the case, the Underdogs was still receiving hundreds of thousands of visitors a day, even though the previous website was no longer active. Ultsearch quickly converted the thriving shareware site into his facsimile PPC directory to make money off the established traffic which was still being sent over to the site. (as a side note, many well-known companies including PriceWaterhouseCoopers (who lost pwc.com to Ultsearch) have sued ultsearch.com over this practice and failed, because what they do is still considered a "legitimate business" under WIPO arbitration rules).

Each visitor, each search, and each click was putting more and more money in Ult's pockets. With just this one site alone, Ult was making in the vicinity of a few thousand dollars a day at the hands of unwitting visitors who were clicking sponsored links for search terms within his directory. Fortunately, Sarinee was able to buy back his site from Ult for the modest fee of $400—modest, since Ult very rarely returns an expired website to its previous owner.

This brief account outlines, in its very essence, Ult’s strategy—

1. Locate expiring websites which are/were once developed and still receiving traffic from search engines and other sites that still link to it.

2. Grab them up when the domain name expires at the mercy of:

3. Make money off the continual stream of traffic still being sent to the site by setting up a PPC search engine or any other targeted affiliate program and earning revenue off each successful click. All Ult has to do is make about $0.02 a day off a name to make a profit for the year. With the average bid term being $0.30/click, you can see how this is like taking candy from a baby.

Ult’s strategy is big business, without a doubt. To quote an Ex search traffic partner "Yun Ye's checks are so big that if you saw them your eyes would pop out and bleed" And the fact is, it’s true.

What is even more mind-boggling is that only a handful of individuals on the web are exposed to what Ult is doing. And even fewer are trying to mimic what he has done--although it remains quite feasible. The whole industry of expired traffic reclamation has been shrouded under a veil of secrecy for the longest of time. Those in the know would never reveal to an outsider this most mind-blowing of concepts. In the process, they have quietly gone on to make untold millions by utilizing the expired traffic of other sites for their own purposes.

One of the primary reasons, aside from sheer ignorance, why individuals across the net have yet to embrace this ground-breaking strategy for traffic generation and the creation of wealth is due in large part to a lack of appropriate tools and knowledge for locating expiring websites which may still be receiving expired traffic. Very rare is the site which puts in the hands of ordinary individuals tools which are worth unimaginable millions in their functionality in locating expired traffic.

The concept is only now beginning to hit the mainstream, and the land rush is on for one of the most ingenious new methods to make money, supplement the traffic of an existing site by redirecting expired traffic to it, or to start a new venture using a site which is already receiving traffic.

If you understood in full capacity what you’ve read above, you are more than likely salivating at a piece of what is genuinely the most mind-numbing method of locating, capturing and profiting from traffic. The wave is about to hit, and a new generation of Internet users are about to discover what has long since been, the craftiest way to make millions on the Internet.

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